Mind Racing


Racing cars with the power of your mind! Whether you're organising a corporate function, designing a trade stand for an exhibition, or delivering a brand experience - your aim will be to attract and engage your audience. Mind Racing was developed to be the perfect tool for gathering and captivating a crowd, using a surprising blend of traditional and next generation technologies to intrigue and entertain.

Mind Racing Microsite

Brochure PDF

Just Dance Now

Coca-Cola & Ubisoft / Biborg & Sedley Place

Getting everyone in Piccadilly Circus dancing! Massive brand activation for Ubisoft's Just Dance Now.

Video courtesy of Ubisoft

London Olympics 2012

Coca-Cola & LOCOG / Sedley Place

Live scores, automatic medal celebrations, and simulcasting of the offical BBC TV Olympic feed.

Video courtesy of Sedley Place

Share a Coke

Coca-Cola / Sedley Place

See your name up in lights with Share-a-Coke at Piccadilly Circus. Another huge hit with the public!

Video courtesy of Sedley Place

London Fashion Week

Coca-Cola & Burberry / Sedley Place

Another first for Piccadilly! Live video streaming, direct from Burberry's catwalk to the public.

Video courtesy of Sedley Place

World Cup 2010

Coca-Cola & FIFA / Sedley Place

Live football scores, Sky News ticker, and an award winning experiential campaign.

Video courtesy of Sedley Place

Tweet Your Christmas Wish

Coca-Cola / Sedley Place

See yourself and your Christmas message on the iconic Coca-Cola screen at Piccadilly Circus.

Video courtesy of Sedley Place

Retro Poster Maker

Coca-Cola / Sedley Place

Celebrating 125 years of Coca-Cola with a very personalised photo campaign.

Video courtesy of Sedley Place

Live Tube Status Updates

Coca-Cola & TFL / Sedley Place

In a partnership lasting five years TFLs network status was displayed in realtime on the Coca-Cola screen.

Real Racing Experience

Hyundai & EA / e.style

Bringing the Real Racing game to the big screens at Piccadilly Circus.

Video courtesy of Hyundai

15 Second Films

Samsung / Cheil

Offering aspiring filmmakers the chance to see their Instagram creations on Samsung's big screen!

Video courtesy of Cheil

Galaxy Note Portraits

Samsung / Cheil

Using artists to draw stunning caricatures of the public, and put them up on Samsung's big screen.

Video courtesy of Cheil

Get UR Brit On Campaign

Samsung / Cheil

Taking dress-up to Piccadilly!

Valentines Day Campaign

Samsung / Cheil

Take a photo, write a message, and see yourself on the Samsung LED screen. Always a crowd favorite!

Olympic Torch Campaign

Samsung / Sedley Place

Having your picture taken with the Olympic Torch and David Beckham = Social media heaven.

Video courtesy of Sedley Place

Galaxy Strikes Back

Samsung / Cheil

An interactive game installation for Samsung's flagship store. Use your mobile phone as the controller.


Samsung / Cheil

Granny Samsung lived on the Piccadilly Circus screen over Christmas. She was... different!

Video courtesy of Cheil

Trent Bridge


A comprehensive multi-screen match presentation solution for an internationally renowned stadium.

Diageo Screens

Sedley Place

Creating an entrance with an outstanding architectural LED screen installation.

Manchester Tower Screen

City Gateway Media

Manchester's iconic Piccadilly Station is home to this equally iconic skyscraper format screen.